Opening Digital Markets: Battle Plans and Business Strategies for Internet Commerce, by global online consultant Walid Mougayar, is as thorough and thought provoking an examination of both the promise and the reality of today's embryonic electronic marketplace as one is likely to find. His clearly proselytizing but thankfully hype-free narrative shows why business people in assorted fields must pay close attention to this exploding arena, and more importantly, how they might effectively take their place among those who currently are (or soon will be) using it to maximum commercial advantage. Specifying relevant challenges along with appropriate solutions, Mougayar knowledgeably lays out an ample array of strategic options that could be engaged right now to turn ephemeral online possibilities into solid corporate opportunities. He explains how the Net is serving to broaden the traditional definition of "commerce" beyond mere buying and selling, and how it allows those who use it skillfully to improve their relationships with customers and suppliers. His ideas will not guarantee success, of course, but they do point the way toward alternatives and options that savvy managers will understand and find ways to apply in their own businesses. --Howard Rothman
General Computing Editor's Recommended Book
A lot of writing about electronic commerce has been problematic: many authors describe a cutting-edge infrastructure they've created, but ignore larger strategic issues. Others stick to generalities to such an extent that their books provide no real technical advice for someone trying to architect an Internet commerce business. Opening Digital Markets: Battle Plans and Business Strategies for Internet Commerce, Second Edition, manages a reasonable compromise between these extremes. It provides a basis for evaluating electronic commerce technologies in the context of an organization's larger issues--technological, organizational, legal, and cultural.
The book presents a strategic outline for an e-commerce architecture rather than specific recommendations about which payment system, rapid application development environment, or server back-end to adopt. It talks generally about providing the level of systems integration necessary to give customers a persuasive electronic buying experience, along with some general case-study information. As such, it tells a persuasive story and provides some firm business sense for the planner, manager, strategist, and even the developer, despite the fact that, in many areas, the guide raises more questions than it answers.
From the Publisher
"If you're trying to discern trends and build corporate strategies for Web commerce, then Opening Digital Markets is important reading."--Web Marketing Today
"How will Internet commerce change my organization, now and in the future?" That's the burning question being asked by business and technology executives, and here are the answers. It explains step-by-step how to plan and implement successful Internet marketplaces by highlighting the major management and strategic considerations within a logical framework. It also includes insightful looks at dozens of thriving Internet ventures and "new intermediary" businesses. This book even maintains an associated Website for the latest internet commerce information!